This is a 2 year online, part time, certificate course on Management Basics, learning through family business. You may be having your own family’s business. In that case it will be ideal to use the context of that business for this course.
In case you do not have family’s business, still it is possible for you to derive learning from this course. All that you need to do is to connect with a friend who has family business and who is ready to help you in your learning.
Irrespective of whatever you are learning in your routine studies, what ultimately matters is your ability to connect with real life situations and family business is an ideal ground to learn about the realities of business in particular and life in general.
Every family business is full of thrill and challenges. On one hand there are huge opportunities and on the other hand there are never ending problems. Hundreds of decisions are being taken and all kind of uncertainties are handled. Some problems are solved and some remain unresolved and businesses learn to live with it.
This course envisages advancement for you on all the three pillars of education – knowledge, skills and attitudes.
- Knowledge
Applying yourself to the family business will expose you to each and every aspects of the business. Whatever is your academic background, you will augment your knowledge about business tremendously.
- Skills
You will witness and eventually develop skills in areas related to communication, observation, listening, negotiation, analyzing numbers, decision making, etc.
- Attitudes
Finally you will realize values of learning to face failure, to take on challenges, to dream big, You will become alert to the values of becoming dependable, passion, perseverance, curiosity, attention to details, initiative, and the most important – the role of values and ethics in family business culture.
At the same time you will also learn about the vital role of the family values and dynamics in the family business. How family dynamics become the critical pillar and support for the business and how it facilitates agility, risk-taking and quicker decision making which are the unique competitive advantages of the family businesses.
The contents and the methodology of the course is explained below in the next sections. Welcome to this unique and precious learning that build the prized foundation of your life.
Curriculum
1. Introduction to the course
Family business as a source of Education, Personality Development and Crafting Character.
2. Management Basics – Learn from your family business
Learn from your business – Every business has a story.
3. Story - 1
Tapori to Restaurant Chain
4. Story – 2
A CA not sure of what to do.
5. What is your Family Business Story?
For sure there is a story. Discuss and find it out.
6. Module 1.1
Understanding the background of the business
1. Understanding that each business has Products and/or Services.
Business involves getting money in exchange of some product or service
2. Module 2
Understanding your Products/Services
1. Product Focus to Customer Focus
Shifting the focus from what is the product to whose and what problem does it we solve.
2. Module 3
Understand your customers and what problem they want to solve.
1. Customer has a choice - the competition
Even when we solve the problem, we may not get the business. There is competition
2. Module 4
Understand your competition and how do we compare to them.
1. Deliverying what is pormised is called Execution
There are processes involved and they need to be systematized
2. Module 5
Study execution in your business and understand the process flow
1. Performance depends on Quality
What is the right quality and in turn it depends on what?
2. Module 6
Study what is right quality in your business and the importance of service?
1. Performance depends on Sourcing
The sourcing or purchasing affects profitability.
2. Module 7
Study how sourcing is handled in your business and how if affects the profitability
1. Performance depends on People
Why will people do what we want them to do? People performance depends on what?
2. Module 8
Study how is the people performance in your business
1. Performance of the people in turn depends on Processes
Many steps are involved in managing people. It will affect their performance.
2. Module 9
Study how are the people processes in your business
1. How we value our People
Do we see our people as Human Resource, as assets or as a limitation. The performance in turn depends on how we look at our people
2. Module 10
Study the behaviour of some the people in your business
1. PERFORMANCE HAS TO RESULT IN MONEY
Sales, profit and growth are relevant to study the financial outcome
2. Module 11
Study the sales, profit and growth in your business
1. THE SOURCES AND APPLICATION OF MONEY IS A CHOICE
Different sources and application of money and the implications
2. Module 12
Study the sources and application of money in your business.
1. BORROWING HAS A ROLE TO PLAY IF RIGHTLY DEPLOYED
There are different aspects of borrowing.
2. Module 13
Study the philosophy of borrowing and the impact in your business
1. RETURN ON INVESTMENT SHOWS THE FINAL OUTCOME
There are three components to ROI - Profitability, Asset turnover and Leverage
2. Module 14
Study the ROI and its components in your business
1. THE COSTS ARE DYNAMIC
There are different type of costs and it is very difficult to know the real costs
2. Module 15
Study the costs involved in your business
1. TAXES AFFECT THE COSTS
There are direct and indirect taxes and they affect the costs
2. Module 16
Study the impact of taxes in your business
1. LAWS AND LEGAL SYSTEMS AFFECT THE BUSINESS
There are legal aspects and litigations in business
2. Module 17
Study the impact of legal issues and litigation in your business
1. BUSINESS INVOLVES RISK
There are different risks and ways of mitigation
2. Module 18
Study the kind of risks involved in your business and steps taken to mitigate the same
1. OWNER\\\\\\\\\\\\\\\'S ORIENTATION DETERMINES THE OUTCOME
External orientation, opportunity focus and doing things differently determines the outcome
2. Module 19
Study the owner's orientation in your business
1. PERFORMANCE DEPENDS ON ORGANISATION CULTURE
There are different dimensions of organisation culture
2. Module 20
Study the organisation culture of your business
1. DECISION MAKING REQUIRES CLARITY OF CERTAIN TERMS
Clarity about opportunity costs, sunk costs etc is important
3. Module 21
Study the impact of these critical terms in your business
3. Management Tools - Part 2
Management Tools and Decision Drivers
1. ADMINISTRATION IS CRITICAL
Administration plays a silent but critical role in the business
2. Module 22
Study the different aspects of administration in your business
1. MONITORING BUSINESS RQUIRES MIS AND PLANNING
There are different aspects of MiS and planning
2. Module 23
Study the MIS and planning mechanisms in your business
1. ENVIRONMENT AFFECTS THE BUSINESS
PESTLE and Industry Structure Analysis helps to understand the environment
2. Module 24
Study the environment of your business
Really Great Motivational Session by Parimal Sir. Thank You Sir for such a Enthusiastic Session.
Sir approved chapter 9 please I was waiting morethan 1 day
Good
Sir please issue my certificate
how do submit my assessment , which has been asked in the course?
from where can i get the checklist?
When your changes are merged, you can delete the PR branch
Celebrate contributing
This course helps you understand electrical tools and basic electrical operations on circuits.The successful candidate will be now able to take precautions and grow with our comunity
It will be completely self learning course or there will be an extra lecture alos
I’m unable to get into the course links. please advise.
I am unable to start module 3 for the past 15 days I am trying. I have submitted my module 2 assignment while back.
Am very happy to give Valuable time & study
Tanks primal sir
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My Profile showing score =0?? Your teaching way very simale to adanstand
A dream course came true!
Very knowledgeable course thanks sir very much
Ok nhi ki jaygi sahi hai
Tremendous training delivery by Prof Parimal Merchant .Worth pursuing .My MBA fundamentals got corrected .I never knew I was conceptually so wrong during my MBA period .So nice unlearning!
Excellent Sessions by Parimal Sir… Language is very easy to understand
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I am very happy to join this valuable .course..
Excellent Teaching.. Thanks a lot sir
course is so informative i am happy to complete this course thanks you sir
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Sir how to submit module
Good afternoon,Since I have submitted the module 1 kindly update that in my site status.
I have submitted my Module 2 . Kindly update it in my site status.
Module 4 question 3 image is not opening please help this out.
Kindly check my Module and update it my site status so that I can access further .
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Sir please issue my work completion certificate
This course is very helpful to Me understand The Business Management Of Any Family Business. THANK YOU “PARIMAL SIR” FOR GIVING SO INFORMATIVE LECTURES.
Sir plzz issue my certificate so that I can proceed towards my field survey project
Sir issue my certificate
The Mail Id Logined as My Mail Id And the Name Is Nithish Kiran.v
Insert of this The name Comes Wrong The Name Is Ruban chakravarthy .v
Hello sir, I have submitted my Module 10 . Kindly update it in my site status.
Sir please issue my certificate.
Sir please issue my certificate
Overall the course was very good. I learned a lot and thoroughly enjoyed throughout the course.
Hello, I’ll done my all module I didn’t get any certificate. Kindly request you to issue my certificate
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I am very excited to do this course.
Please,Sir Issue my AIFMB Certificate.
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Please,Sir Issue my AIFMB Certificate
sir i have ompleted my module 7 but the approval is not done please approve it so that i can proceed forward